Certified Fund Raising Executive (CFRE) Practice Test

What is a necessary component for successful major gift approaches?

1. Proposing a one-size-fits-all plan

2. Showing how a project or gift will fit into the organization's future

3. Eliminating donor input

4. Offering immediate benefits to donors

The correct answer is: Showing how a project or gift will fit into the organization's future

Showing how a project or gift will fit into the organization's future is essential for successful major gift approaches because donors are more likely to contribute significant funds when they can see a clear, impactful vision for their investment. It demonstrates the organization's strategic planning and alignment with the donor's values and interests, which fosters a sense of connection and purpose. This forward-thinking perspective helps to build trust and rapport with potential major donors, positioning their contribution as vital to the long-term goals of the organization. By articulating how a major gift can create lasting change or support specific initiatives, fundraisers effectively engage donors in meaningful ways, motivating them to invest in the mission.