Certified Fund Raising Executive (CFRE) Practice Test

What is one key factor in determining the strength of a fundraising campaign?

1. The visibility of fundraising materials

2. The engagement level of the board members

3. The stewardship practices directed toward donors

4. The use of online fundraising platforms

The correct answer is: The stewardship practices directed toward donors

The strength of a fundraising campaign is significantly influenced by the stewardship practices directed toward donors because these practices foster long-term relationships with supporters. Effective stewardship goes beyond just acknowledging gifts; it involves cultivating a sense of belonging and appreciation among donors, which strengthens their commitment to the organization. When donors feel valued and informed about how their contributions are making an impact, they are more likely to give again in the future, increasing the overall success of the fundraising campaign. Strong stewardship practices can include regular communication, updates on the organization's progress, personalized thank-you notes, and opportunities for donors to engage further with the mission. This ongoing relationship helps to build trust and loyalty, which are crucial for sustaining support over time. While visibility of fundraising materials, engagement of board members, and the use of online platforms can contribute to the campaign’s effectiveness, they do not substitute the importance of nurturing donor relationships through good stewardship practices. These elements can help promote a campaign, but without solid stewardship, the impact on donor retention and enthusiasm for future contributions may be limited.