Certified Fund Raising Executive (CFRE) Practice Test

What is the most accurate statement regarding corporate donors?

1. They prefer lengthy reports

2. They require personal relationships

3. Corporate donor communication should be concise and thoughtfully prepared

4. They only fund long-standing charities

The correct answer is: Corporate donor communication should be concise and thoughtfully prepared

Corporate donors prioritize effective communication that is both concise and thoughtfully prepared. This preference stems from the efficiency and clarity that busy corporate environments often necessitate. A well-crafted message quickly conveys key points, making it easier for decision-makers to understand the impact of their potential investment. Corporate donors appreciate when organizations present information that respects their time and allows them to make informed decisions swiftly. In the context of donor relations, being succinct while maintaining thoroughness helps build a strong foundation for a professional relationship. Since corporate donors frequently manage numerous partnerships and sponsorships, they favor communications that directly address their interests and potential benefits. The other options suggest approaches that may not align with the preferences of corporate donors. Lengthy reports might overwhelm or deter them, while an excessive emphasis on personal relationships could distract from the professionalism and efficiency they expect. Additionally, the idea that they only fund long-standing charities doesn't accurately represent their willingness to support emerging organizations, especially if they see alignment with their values and goals.