Certified Fund Raising Executive (CFRE) Practice Test

What is the most important consideration when recognizing a major donor?

1. The amount of their donation

2. The prestige of the event

3. The donor's preference for recognition

4. The timing of the announcement

The correct answer is: The donor's preference for recognition

The most important consideration when recognizing a major donor is the donor's preference for recognition. Understanding how a donor wishes to be acknowledged helps to foster a stronger relationship and demonstrates respect for their values and motivations. Major donors often have specific preferences regarding how they like to be recognized, whether through public acknowledgment, private appreciation, or branding in certain ways. Tailoring recognition to match their preferences enhances the likelihood of continued support and engagement, as it shows that the organization values their contribution and honors their wishes. While the amount of the donation, the prestige of the event, and the timing of the announcement are all relevant factors in the context of donor recognition, they do not match the personal nature and impact that addressing the donor's preferences can have on the relationship. Recognizing donors in ways that reflect their identity, values, and desires builds loyalty and affirms their significance to the organization.